Advisor, Speaker, Coach, and Changemaker

 CONNECT | INSPIRE | EQUIP

Aaron Craig Mitchell

Aaron Craig Mitchell is an LA based Advisor, Speaker, Coach, and Changemaker with nearly 20 years experience across various industries. 

He is the former Director of HR for Netflix Animation, where he led HR for one of the largest and fastest growing animation studios in history. An experienced business leader with a demonstrated history of executing change, Aaron has become globally recognized for his historic work pioneering Netflix’s 2% Cash Holdings Pledge of $100 Million into Black Owned Banks. An initiative that not only led to critical acclaim, but also anchored a movement for financial equity & inclusion and opened doors for marginalized communities to flourish. His work has led to features in The New York Times, Wall Street Journal, CNBC, and Wired.   

Before joining Netflix, Aaron led Talent Management for MassMutual where he was responsible for succession planning, leadership development, executive recruitment, and university relations. He also served as the Recruitment Leader for Citi’s APAC (Asia-Pacific) and EMEA (Europe, Middle East and Africa) Consumer Bank where he was responsible for workforce planning, selection, and onboarding and previously lead strategy and planning for Citi’s Asia-Pacific recruitment team specifically focused on the refinement of technology, process, and data quality capabilities.

Aaron currently serves on the boards of UNICEF, The Atlanta Music Project, New Rising Ventures and The People Concern. 

Born in New Haven, CT, he earned his MBA from Harvard Business School, and BBA from Temple University in Pennsylvania. He resides in Los Angeles, CA with his wife and two daughters.

"I want to help people examine the world through different perspectives and unlock the creativity we all possess."

— AARON CRAIG MITCHELL

Where You’ve Seen Me

  • “Aaron is a creative thinker that knows how to blend practicality with impact.

    - Reed Hastings, Co-CEO, Netflix

  • “Aaron’s work with us as a board member at UNICEF USA follows other commitments he has made to make the world a better place. I was touched by his engagement with children in an orphanage in Indonesia, impressed by the way he championed the work of Black-owned banks in the American South, and inspired by his work alongside diverse communities in South America. He sees things others don’t, connects the right people and mobilizes them to deliver results.”

    - Michael Nyenhuis, President & CEO, UNICEF USA

  • I cannot overstate the positive, disruptive and transformational impact – both in corporate America, and in opportunity-starved communities, of Aaron Mitchell’s leadership during the past several years.

    Thanks in large part to Aaron’s visionary leadership, billions in subsequent private and public investments have ensued, and today Black and brown-owned financial institutions are capitalized at historic levels, and their role as an essential partner in furthering ESG and Diversity & Inclusion goals is acknowledged in corporate boardrooms across the nation.

    - Bill Bynum, CEO, HOPE Credit Union

"My goal has always been to help people build bridges so that we can all participate in the evolution of our humanity.”

— AARON CRAIG MITCHELL

WHAT I’M WORKING ON

ADVISING, SPEAKING, AND COACHING

Aaron is taking his years of work and life experience across different geographies, industries and situations to partner with clients in helping them assess and achieve their goals.  He is focused on helping individuals and companies realize their potential by focusing on building resilience, cultural competence and community/coalition building.  His unique skill is bringing people together and unlocking the unique potential that resides within, both with individuals and groups. 

INSIGHT

Aaron has become globally recognized for his historic work pioneering Netflix’s 2% Cash Holdings Commitment of $100 Million into Black Owned Banks. An initiative that not only led to critical acclaim, but also anchored a movement for financial equity & inclusion and opened doors for marginalized communities to flourish. To learn about this and other insights he has gained and shared over the years, click the “Blog” button below for articles and playbooks that you can put into practice today.

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