Advisor, Entrepreneur, Coach, and Changemaker
“Shaping a better future for ourselves, our teams, our families and the world.”
Aaron Craig Mitchell
Aaron Craig Mitchell is an LA based HR Leader, Investor, Advisor, Coach, Changemaker, and Entrepreneur with nearly 20 years experience across various industries.
He is the former Director of HR for Netflix Animation, where he led HR for one of the largest and fastest growing animation studios in history. An experienced business leader with a demonstrated history of executing change, Aaron has become globally recognized for his historic work pioneering Netflix’s 2% Cash Holdings Pledge of $100 Million into Black Owned Banks. An initiative that not only led to critical acclaim, but also anchored a movement for financial equity & inclusion and opened doors for marginalized communities to flourish. His work has led to features in The New York Times, CNBC, and Wired.
Before joining Netflix, Aaron led Talent Management for MassMutual where he was responsible for succession planning, leadership development, executive recruitment, and university relations. He also served as the Recruitment Leader for Citi’s APAC (Asia-Pacific) and EMEA (Europe, Middle-East and Africa) Consumer Bank where he was responsible for workforce planning, selection, and onboarding and previously lead strategy and planning for Citi’s Asia-Pacific recruitment team specifically focused on the refinement of technology, process, and data quality capabilities.
Aaron currently serves on the boards of UNICEF, The Atlanta Music Project and The People Concern, as well as an Advisor for Struct Club and People Tech Advisors.
Born in New Haven, CT, he earned his MBA from Harvard Business School, and BBA from Temple University in Pennsylvania. He resides in Los Angeles, CA with his wife and two daughters.
"I want to help people examine the world through different perspectives and unlock the creativity we all possess."
— AARON CRAIG MITCHELL
Where You’ve Seen Me
"My goal has always been to help people build bridges so that we can all participate in the evolution of our humanity.”
— AARON CRAIG MITCHELL
WHAT I’M WORKING ON
COACHING AND MORE
Aaron is taking his years of work and life experience across different geographies, industries and situations to partner with clients in helping them assess and achieve their goals. He is focused on helping individuals and companies realize their potential by focusing on building resilience, cultural competence and community/coalition building. His unique skill is bringing people together and unlocking the unique potential that resides within, both with individuals and groups.
PEGA VISÃO SALVADOR CLUB
Aaron is the Co-Founder of PVSC, a Web3 company celebrating the diasporic African culture of Salvador, Brazil through a set of NFT collections and exclusive experiences. Their collections will be anchored in Salvador, the first capital of Brazil and one of the first cities in the colonized Americas. It has the highest concentration of Black people outside the African continent. PVSC will take members on a guided tour through this vibrant and inviting culture in both the digital and physical worlds.
INSIGHT
Aaron has become globally recognized for his historic work pioneering Netflix’s 2% Cash Holdings Commitment of $100 Million into Black Owned Banks. An initiative that not only led to critical acclaim, but also anchored a movement for financial equity & inclusion and opened doors for marginalized communities to flourish. To learn about this and other insights he has gained and shared over the years, click the “Blog” button below for articles and playbooks that you can put into practice today.
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