THE PLAYBOOK: THE 2% CASH COMMITMENT TO BLACK BANKS

I have become globally recognized for my work pioneering Netflix’s 2% Cash Commitment of $100 Million into Black Owned Banks. An initiative that not only led to critical acclaim, but also anchored a movement for financial equity & inclusion and opened doors for marginalized communities to flourish.

If you want learn how to replicate the initiative within your own organization and sustain this movement, this playbook will set you on the right path.

1 READ THE FORBES ARTICLE

Afdhel Aziz from purpose consultancy Conspiracy of Love interviewed me in Forbes to find out more about how the idea has created a powerful ripple effect two years later.

2 WATCH THE VIDEO

In July 2020, Bill Bynum, CEO of HOPE Credit Union, Shannon Alwyn - Treasury Director at Netflix, Maurice Jones - CEO of LISC (Local Initiatives Support Corporation) and me shared our learnings about the 2% Commitment to Black Banks to enable more companies to overcome the challenges they faced.2.

3 DOWNLOAD THE PROPOSAL AND LESSONS LEARNED

The original proposal for the initiative, completed on May 22nd, 2020 which provided the company leadership with a compelling reason to mobilize resources.

A summary of lessons learned and organizations and individuals who contributed to the success of the initiative to make it easier for others to replicate.

4 CONTACT ME

For additional questions or a consultation, you can contact me.